What is the first thing a potential client encounters when it comes to you as an agent? This day and age often times potential buyers and sellers first find you on social media. Before they ever meet you in the flesh, your online presence makes the first impression. The choices you make on your social media platforms can make or break your success as a real estate agent. Follow the content idea tips below to ensure that you are making the type of impact, and in turn income, that you are hoping for.
Property & Neighborhood Highlights
Listings:
New properties
Exclusive listings
Just sold
Just leased
Under Contract
Before & Afters:
Property staging
Construction & renovations
New appliances/fixtures
Neighborhoods:
Special amenities (pools, playgrounds, golf courses, etc)
Local & nearby things to do
Local & nearby restaurants, cafes, coffee shops, bars, etc
Most underrated neighborhoods
Most family friendly neighborhoods
Most walkable neighborhoods
Best neighborhoods for young professionals
What's your story?
About you:
Video/carousel introducing yourself
What is your specialty?
What was your first sale?
Most memorable experience as a realtor
Who is your role model or hero?
What are your hobbies outside of real estate?
A day in the life
Office of the day
Show your Expertise
Stand out:
Client testimonials
Open house highlights
Company/agent achievements
Educate:
Tips for buyers
Tips for sellers
Market statistics
Infographics
Local & global news
FAQs
Focus on the Experience
While your properties may feel like the most important feature of your business, make sure you are showing your current and potential clients what they would experience by choosing to work with you. Do you have an amazing closing gift for your home buyers? Show it. Do your sellers become like family to you? Show that! What are the things that set you apart from all of the other agents that they are bypassing to work with you? Make sure they see it.