You need to hear this… Marketing is more than social media. If your only “marketing strategy” is just to post consistently on social media, I am here to tell you that is not enough. The bad news is your current methods are short sighted, but the good news is that there is so much room for growth!
To get started ask yourself these questions:
What are your business goals?
Who do you serve?
What are your offers?
How do people find your products or services?
The most important thing to analyze is your business goals. These goals should be S.M.A.R.T.:
Specific
Measurable
Attainable
Realistic
& Time Bound
Once you have a clear and specific goal it is time to configure your marketing strategies to help you reach this goal.
So now that you have your goal in mind you are probably wondering how to connect it to your digital marketing efforts...
Here are 3 must haves in your digital marketing eco-system:
1) SEO
Company Website
-Site Design
-Copy
-Blog Content
Local Search
-Google My Business
Inbound Links
-Press
-Guest Blogs
-Affiliate/Sponsors
Don't rely on a 10 year old website to get the job done. Take a look at it with fresh eyes and make sure you are utilizing as many SEO tools as possible.
Better SEO = More Site Visits = More Sales
2) Social Media
Platforms
-TikTok
Video Distribution
-Youtube
-Vimeo
-Social Platforms
You don't have to be everything for everybody... that goes for social media too. Think about where your target audience will be hanging out and focus on those platforms first. If you are just starting out we recommend choosing 2 primary platforms. The goal with social media marketing is not just to grow your audience and brand awareness, but to nurture that audience to become clients.
Video can be intimidating, but it is the most important content type at the moment. It allows you to connect authentically with your audience while at the same time showing up as an expert in your field. If you have never played around with video before start off with short form content like TikTok or Instagram stories. Once you get comfortable there you may consider longer form options like Youtube.
Do you feel overwhelmed trying to run your social media marketing strategy while also keeping up with the day to day tasks of running a business? I know the feeling! When my husband and I were running our glamping company Fancy Camps, marketing became an afterthought because we were consumed with actually keeping the business afloat
If you need some support to leverage your social media strategy to produce more effectively for your business, I am here for you! Click HERE and set up a free strategy call.
3) Target Marketing
-List Building
-Lead Magnets
-Automations
Paid Advertising
-Social Media Ads
-Google Adwords
Traditional
-Radio/TV
-Referrals
Now that you've done the hard work of creating a website with good SEO and you have a social media strategy that is steadily brining in a new audience, it is time to start thinking about targeted marketing!
The best way to maintain relationships with your past clients while at the same time building a new audience (that you actually own) is through Email. To some that may sound old school, but the stats are there to back it up. 21% of emails are opened in the first hour of delivery. There is an average 4200% ($42 for every $1 spent) ROI on email marketing. Those numbers look a little better than the tiny 5% reach of a typical Instagram feed post
While we don't believe that Pay to Play is the only effective marketing strategy, it is great to have this as one avenue to get your brand in front of a new or warm audience.
Even though digital marketing is your most valuable asset at this time, don't neglect traditional methods that work for your industry. Do you have a fire radio ad that converts? Keep using it!
Meaningful marketing will help you make moves in your business!
That's It! Which part of the Meaningful Marketing system are you missing? Analyze which will move the needle most for your business, and dig in. I promise it will lead to great things for your business.
Are you ready to level up your digital marketing but due to your busy schedule you need some assistance? If you need support to leverage your digital marketing strategy to produce more effectively for your business, I am here for you! Click HERE and set up a free strategy call.